DecisionSpace®365

Halliburton Landmark provides tailored software solutions for the global oil and gas sector, covering all stages of exploration. We developed a unified visual language to address interface discrepancies, ensuring consistency across applications and accommodating new product integration.

Challenge: Ensure visual consistency across products and services.

The goal was to create a cohesive brand identity and customer experience that exemplified Halliburton Landmark's state-of-the-art technological prowess, laying the groundwork for the organization's present cloud subscription services.

Approach: Our approach involved identifying areas of inconsistency and establishing visual harmony that would accommodate future brand expansion.

To start, I created a color palette as part of a cohesive brand system, facilitating effective management of products and services. This palette also laid the groundwork for accent colors in the user interface and other brand materials. Additionally, I developed a modern illustration style for well-related schematics and created a set of unique symbols. These design elements played a vital role in crafting category-specific icons for our products, ensuring a consistent visual language throughout the brand.

Solution: We established a solid brand foundation that captures the essence of Halliburton Landmark's products through a unified visual system.

In collaboration with Landmark Marketing, we embarked on a brand development journey for Halliburton Landmark's DecisionSpace®365. This Cloud-based Subscription Service is tailored for the Exploration and Production (E&P) industry, offering a comprehensive solution. Our brand creation process focused on key categories including Subsurface, Well Construction, Production, DS365.ai, and Sustainability. By prioritizing the needs of our customers, we seamlessly integrated innovative technologies, aligned with Halliburton Landmark's vision, and enhanced productivity, efficiency, and sustainability in the E&P sector.